Solar-specific scope
Agree the areas you cover, the homeowners you want to reach and what counts as a qualified lead.
More qualified solar leads for the areas you serve.
Kudos runs Google and Meta campaigns for regional installers, so your sales team receives homeowner enquiries that meet agreed criteria, then builds the follow-up that gets each one answered fast.
Callback within two working days · A short first conversation · No pricing pitch
- Qualified leads18agreed form criteria met
- Cost per qualified lead£46from paid media
- Homeowner rate82%self-reported on form
- Service-area match94%postcode filter applied
- Search ad
- Click
- Solar enquiry
- Qualified lead
- Sales follow-up
- Solar search matchedShown in the agreed service area
- Lead form openedHomeowner and postcode checks begin
- Qualified lead capturedReady for your team to follow up
PLATFORMS WE WORK IN
- Google Ads
- Meta Ads
- Google Analytics 4
- Google Tag Manager
- CRM and workflow automation
Lead-quality checks
Use agreed form questions to reduce spam, duplicates, non-homeowners and leads outside your area.
What we measure
Qualified leads, cost per qualified lead, service-area match and sales-team feedback—used to decide what changes next.
TWO WAYS WE HELP
Win qualified enquiries, then answer them fast
Each works on its own. Together they cover the route from ad click to your sales team’s first call.
01 / LEAD GENERATION PACKAGE
Google, Meta and the creative strategy behind them
One package, managed together against one number: cost per qualified lead. Campaigns are built around the areas you serve and improved with feedback from your sales team.
- Google search and Meta campaigns, built and managed together
- Creative strategy: angles, briefs and tests for your approved assets
- Qualification questions and conversion tracking
- Monthly reporting on cost per qualified lead
62%Form-filter match
£62Cost per qualified lead
02 / LEAD-TO-INSTALL AUTOMATION
Answer every enquiry fast, without the manual chasing
We audit how an enquiry is handled today, then build the fixes in your own tools: a qualifying form and automated follow-up. It works on leads from any source, ours or not.
- Audit of your enquiry-to-survey process
- Instant replies, lead routing and missed-call text-back
- Quote chasing, survey reminders and review requests
- Built in your own accounts, with no custom software
- REPLYInstant reply and alert when an enquiry arrives
- ROUTECheck area and homeowner, then send to the right person
- BOOKSurvey booking, confirmation and reminders
- CHASEFollow up quotes and ask for a review after install
Steps are chosen after the audit, not sold as a fixed bundle.
PROCESS
A clear plan, before any work begins
Four steps, in order. Start with your service area, lead criteria and how enquiries are handled today, then move forward only when there is a fit.
- Your name and numberNEEDED
- Your solar companyNEEDED
- Areas you coverNEEDED
- Current campaign activityOPTIONAL
- Best time to callOPTIONAL
Starting pointLaunch or existing account
Who callsKudos, not a call centre
We coverCoverage, capacity and lead quality
You decideWhether the plan is right for you
- A defined service areaMATTERS
- Capacity to contact leadsMATTERS
- Approved ad assetsMATTERS
- Existing campaignsNOT REQUIRED
- In-house marketing teamNOT REQUIRED
Lead criteriaAgreed before launch
ChannelsGoogle and Meta together
Follow-upGaps checked, fixes proposed
BudgetRecommended after planning
THE FIRST STEP
Start with your service area and lead goals
Find out whether more leads or faster follow-up is the next step for your business.
- Lead criteria agreed firstBefore the campaign is built
- No spend without sign-offAd budget stays yours to approve
- Clear reportingSo the next decision is evidence-led
FAQ
Questions we get asked
If yours is not here, the call is the fastest way to get a straight answer.
Who is this for?
Kudos is for regional UK installers focused on residential solar. You may want more qualified leads from Google and Meta, faster follow-up on the enquiries you already get, or both.
Can I buy just Google or just Meta?
The lead generation package runs Google and Meta together, with one strategy and one report, so budget can move to whatever produces qualified leads. If your challenge is what happens after an enquiry arrives, the automation offer works on its own.
What counts as a qualified lead?
We agree the criteria before launch. This usually includes genuine contact details, homeowner status, a postcode inside your service area and active interest in solar. Spam, duplicates, non-homeowners and out-of-area submissions do not count.
Do I need existing campaigns?
No. The lead generation package covers strategy, setup and tracking for installers who are starting out. Existing accounts can begin with an improvement plan instead.
What do you need from us?
We need your service areas, a team able to follow up with leads, access to relevant accounts and approved images or video for Meta campaigns. You do not need an in-house marketing team.
Is ad spend included?
No. Advertising budget is separate from agency work. We recommend a viable test plan after understanding your area, capacity and campaign goals. No spend is committed before you approve it.
Do we need a new landing page?
Not always. We first assess whether your existing enquiry journey supports the campaign. Where it does not, the qualifying form and landing page are built as part of the automation offer.
Do you work in our existing CRM?
Where we can. We build in the tools you already use, in your own accounts, and only add a new tool when it solves a specific problem. We do not build custom software.
Can you guarantee installations?
No. Installations depend on your pricing, response speed, survey process, finance options and sales follow-up. Kudos is accountable for paid acquisition and reporting against the agreed lead criteria.